Instagram posts are good to promote business products and services. The posts are shown on the Instagram feed and stories. They are having images, video or a link. The main advantage of advertising on Instagram is that it uses data Facebook users provide about themselves to help your ads reach a highly targeted audience.
With over 1 billion users Instagram is getting popular day by day. So we are going to get more knowledge about Instagram ads here:
What are Instagram ads?
Put simply, they’re advertisements on Instagram’s social media platform, which Facebook owns now. You can choose to use either photos or video for your campaign, and you can run them in the regular scrolling feed or Stories feature.
Advertising on Instagram is also relatively cheap and cost-effective as you can run Instagram advertisements on a very short cost. You can choose people according to the advertisement then the ad will be shown to only those who are interested in that kind of stuff.
Instagram ad formats:
There are five types of ads that runs on Instagram:
- Stories ads
- Photo ads
- Video ads
- Carousel ads
- Collection ads
These are chosen according to the products you are selling.
Instagram adopted a feature made popular by Snapchat called Stories, or short snippets of daily life shared in photos or videos that disappear after 24 hours. The platform has opened this up as an advertising channel that you can use to display ads to consumers.
When you create a Stories ad, you can share photos and videos in this. These are integrated seamlessly into the flow of Stories from other users that your target audience follows.
Stories offer a “swipe up” option for business accounts, which allows a link to be shared with the viewer. Users simply need to swipe their finger up on their screen to go where you’d like them to, whether that’s a blog post, product page, or landing page.
Brands using story ads can also use Stories’ other features like face filters, text, GIFs, and emojis to make their ads stand out.
These usually consist of high-quality photos of a product that are placed in a user’s feed. Their main objective is to draw attention to your product or service with eye-catching images that make people stop scrolling. This is an especially useful kind of ad when a brand has a strong and recognizable aesthetic.
To get potential customers to engage, photo ads have configurable buttons that can display calls to action like “learn more” or “shop now.”
These can be displayed in either Stories or Instagram’s main feed. They have the added benefit of grabbing attention though motion when they auto-play, even when the user’s sound is turned off.
This type of ad can use either photos or video to showcase your business. Instagram’s carousel feature lets you post multiple photos or video snippets that users can swipe through. You can get as creative with it as you’d like!
For instance, fitness gurus might show short workout clips. A bags company could put up a slideshow of their products, and tour company could post a short virtual tour.
Instagram introduced this feature at the beginning of 2018. Users can see the ad and tap on it, and when they do, they’re given the option to purchase specific products directly from the ad itself. Collection ads can use photos or videos.
From Vancouver Best SEO, we will always send you the work reports so that you can look out the results that how many people reached and the conversions from the campaign. Our experts will always try their best to shine your business on the Instagram platform.
Get in touch with us to get the best Instagram Marketing services and ensure your brand’s popularity on social media platforms. Please feel free to get in contact with us here at email@example.com and we can discuss what we can do for you.